VAST

We support VAST 2.0 - Vast 4.1 for Web, Apps & CTV.

Example tags and required macros are listed below, and our account managers ([email protected]) will help you with the final ad code.

Video:-

For Apps -

https://aex.ingage.tech/tag/video?screenSize=1920x1080&adUnitId=[AD_UNIT_ID]&publisherId=[PUB_ID]&mimes=video/mp4&mimes=video/ogg&mimes=video/webm&mimes=application/javascript&w=[WIDTH]&h=[HEIGHT]&pageUrl=[Page_URL]&bidFloor=0.5&bundleId=[BUNDLE_ID]&uid=[IFA_TYPE_MACRO]&plcmt=[PLCMT]&placement=[PLACEMENT]&minduration=1&maxduration=120&minbitrate=1&maxbitrate=10000

For Web -

https://ex.ingage.tech/tag/video?screenSize=1920x1080&adUnitId=[AD_UNIT_ID]&publisherId=[PUB_ID]&mimes=video/mp4&mimes=video/ogg&mimes=video/webm&mimes=application/javascript&w=[WIDTH]&h=[HEIGHT]&bidFloor=0.5&pageUrl=[PAGE_URL]&plcmt=[PLCMT]&uid=[UUID]&placement=[PLACEMENT]&minduration=1&maxduration=120&minbitrate=1&maxbitrate=10000

Audio:-

For Apps -

https://aex.ingage.tech/tag/audio?screenSize=1920x1080&adUnitId=[AD_UNIT_ID]&publisherId=[PUB_ID]&bundleId=[BUNDLE_ID]&ifa=[IFA]&mimes=audio/mp4&mimes=audio/mpeg&mimes=audio/aac&pageUrl=[Page_URL]&bidFloor=0.5&minduration=5&maxduration=60&minbitrate=32&maxbitrate=320&startdelay=0&delivery=1&delivery=2&feed=[FEED]&stitched=0&nvol=1

For Web -

https://ex.ingage.tech/tag/audio?screenSize=1920x1080&adUnitId=[AD_UNIT_ID]&publisherId=[PUB_ID]&pageUrl=[PAGE_URL]&mimes=audio/mp4&mimes=audio/mpeg&mimes=audio/aac&bidFloor=0.5&minduration=5&maxduration=60&minbitrate=32&maxbitrate=320&startdelay=0&delivery=1&delivery=2&feed=[FEED]&stitched=0&nvol=1

Except adUnitId and PublisherId, all other values can be inserted dynamically. Our Publisher success team will help you with adUnitId & PublisherId

Additionally, please ensure that the &pageUrl parameter contains the full URL, including https://. The final root URL should be formatted as https://www.domain.com/. If the value sent to our server is already in this format, you may disregard this instruction.

Required & Recommended Macros

Key	Media Type	Supported Inventory	Macro Type	Required	Recommended	Description
`adUnitId`	Video, Audio	Web, App	string	Yes	Yes	Insticator ad unit identifier for the placement, passed through to bidders on the impression's ext.insticator object.
`publisherId`	Video, Audio	Web, App	string	Yes	Yes	Exchange-specific publisher ID. Every ID maps to a single entity that is paid for inventory transacted via that ID.
`id`	Video, Audio	Web, App	string	Yes	Yes	Exchange-specific site or app ID.
`bundleId`	Video, Audio	App	string	Yes	Yes	The store ID of the app in an app store. For the Google Play Store this is the bundle or package name (e.g. com.foo.mygame); for the Apple App Store it is a numeric ID.
`pageUrl`	Video, Audio	Web	string	Yes	Yes	URL of the page where the impression will be shown.
`domain`	Video, Audio	Web	string	Yes	Yes	Domain of the site (e.g., "mysite.foo.com").
`isApp`	Video, Audio	Web, App	integer			Marks the request as app inventory rather than web inventory, so the exchange describes it with an App object instead of a Site object. Accepted values are 1 and true.
`mimes`	Video, Audio	Web, App	string[]	Yes	Yes	Content MIME types supported (e.g., "video/mp4", "audio/mp4"). Repeat the parameter once per MIME type. Audio tags fall back to a default set when it is omitted.
`w`	Video	Web, App	integer	Yes	Yes	Width of the video player in device-independent pixels (DIPS). The OpenRTB Audio object defines no width, so audio tags omit it.
`h`	Video	Web, App	integer	Yes	Yes	Height of the video player in device-independent pixels (DIPS). The OpenRTB Audio object defines no height, so audio tags omit it.
`plcmt`	Video	Web, App	integer	Yes, unless placement or instl=1	Yes	Video placement type for the impression: 1 = instream, 2 = accompanying content, 3 = interstitial, 4 = no content/standalone, 5 = pause, 6 = screensaver, 7 = overlay, 8 = squeezeback, 9 = in-scene.
`placement`	Video	Web, App	integer	Yes, unless plcmt or instl=1	Yes	Video placement type for the impression, deprecated as of OpenRTB 2.6 in favour of `plcmt`.
`protocols`	Video, Audio	Web, App	integer[]	Yes	Yes	Supported VAST protocol versions, where 1 = VAST 1.0, 2 = VAST 2.0, 3 = VAST 3.0, 4 = VAST 1.0 wrapper, 5 = VAST 2.0 wrapper, 6 = VAST 3.0 wrapper, 7 = VAST 4.0, 8 = VAST 4.0 wrapper, 11 = VAST 4.1, 12 = VAST 4.1 wrapper, 13 = VAST 4.2, 14 = VAST 4.2 wrapper, 15 = VAST 4.3, 16 = VAST 4.3 wrapper. Repeat the parameter once for each value.
`minduration`	Video, Audio	Web, App	integer	Yes	Yes	Minimum video or audio ad duration in seconds. This field is an alternative to `rqdDurs`; only one of `minduration` and `rqdDurs` may be sent.
`maxduration`	Video, Audio	Web, App	integer	Yes	Yes	Maximum video or audio ad duration in seconds. This field is an alternative to `rqdDurs`; only one of `maxduration` and `rqdDurs` may be sent.
`rqdDurs`	Video, Audio	Web, App	integer[]			Precise acceptable creative durations in seconds, comma separated. An alternative to `minduration` and `maxduration`.
`startdelay`	Video, Audio	Web, App	integer		Yes	Start delay for the ad placement, where 0 = pre-roll, -1 = generic mid-roll, -2 = generic post-roll; any value greater than 0 is a mid-roll and indicates the start delay in seconds.
`linearity`	Video	Web, App	integer			Indicates whether the impression must be linear or non-linear, where 1 = linear, 2 = non-linear (overlay). Describes the expected VAST response, not the type of video player inventory.
`delivery`	Video, Audio	Web, App	integer[]			Supported delivery methods, where 1 = streaming, 2 = progressive, 3 = download. If none are specified, assume all are supported. Repeat the parameter for each value.
`api`	Video, Audio	Web, App	integer[]		Yes	List of supported API frameworks for this impression, per List: API Frameworks in AdCOM 1.0. An API not explicitly listed is assumed not to be supported. Repeat the parameter for each value.
`minbitrate`	Video, Audio	Web, App	integer		Yes	Minimum bit rate in Kbps (kilobits per second).
`maxbitrate`	Video, Audio	Web, App	integer		Yes	Maximum bit rate in Kbps (kilobits per second).
`maxextended`	Video, Audio	Web, App	integer			Maximum extended ad duration in seconds if extension is allowed. If blank or 0, extension is not allowed; if -1, extension is allowed with no time limit imposed; if greater than 0, the value is the number of seconds of extended play supported beyond `maxduration`.
`sequence`	Video, Audio	Web, App	integer			Sequence number of the impression within a content stream. Deprecated in OpenRTB 2.6 in favour of `slotInPod`.
`skip`	Video	Web, App	integer			Indicates whether the player allows the video to be skipped, where 0 = the player does not allow skipping, 1 = the player allows the ad to be skipped.
`skipmin`	Video	Web, App	integer			Creatives of total duration greater than this number of seconds may be skippable; only applicable if the ad is skippable.
`skipafter`	Video	Web, App	integer			Number of seconds of playback before the skip control becomes available; only applicable if the ad is skippable.
`playbackmethod`	Video	Web, App	integer[]		Yes	Playback methods that may be in use: 1 = initiates without user interaction, sound on; 2 = initiates without user interaction, sound off by default; 3 = initiates on click, sound on; 4 = initiates on mouse-over, sound on; 5 = initiates on entering viewport, sound on; 6 = initiates on entering viewport, sound off by default; 7 = continuous playback; 8 = initiated by user pausing content, sound on; 9 = initiated by user pausing content, sound off; 10 = initiated by idling (e.g. screensaver), sound on; 11 = initiated by idling, sound off. Repeat the parameter once per value.
`playbackend`	Video	Web, App	integer			The event that causes playback to end: 1 = on video completion or when terminated by user, 2 = on leaving viewport or when terminated by user, 3 = on leaving viewport, continuing as a floating/slider unit until video completion or termination by user.
`pos`	Video	Web, App	integer		Yes	Ad position on screen, where 0 = unknown, 1 = above the fold, 3 = below the fold, 4 = header, 5 = footer, 6 = sidebar, 7 = full screen.
`boxingallowed`	Video	Web, App	integer			Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed, where 0 = no, 1 = yes.
`podId`	Video	Web, App	string			Unique identifier indicating that an impression opportunity belongs to an ad pod. Impression opportunities sharing the same podId belong to the same pod.
`podDur`	Video	Web, App	integer		Yes	Total amount of time in seconds that advertisers may fill in a dynamic ad pod. Refers to the length of the entire ad break, as opposed to the individual slots that make up the pod.
`podSeq`	Video	Web, App	integer			The sequence (position) of the ad pod within a content stream, where -1 = last pod, 0 = any pod, 1 = first pod.
`maxSeq`	Video	Web, App	integer		Yes	Indicates the maximum number of ads that may be served into a "dynamic" video ad pod, where the precise number of ads is not predetermined by the seller.
`slotInPod`	Video	Web, App	integer			Slot position in the ad pod that the seller can guarantee delivery against, where -1 = last ad in the pod, 0 = any ad in the pod, 1 = first ad in the pod, 2 = first or last ad in the pod.
`minCpmPerSec`	Video	Web, App	float			Minimum CPM per second. This is a price floor for the "dynamic" portion of a video ad pod, relative to the duration of bids an advertiser may submit.
`feed`	Audio	Web, App	integer	Yes	Yes	Type of audio feed, where 1 = music streaming service, 2 = FM/AM broadcast, 3 = podcast, 4 = catch-up radio, 5 = web radio, 6 = video game, 7 = text to speech.
`stitched`	Audio	Web, App	integer	Yes	Yes	Indicates whether the ad is stitched with the audio content or delivered independently, where 0 = no, 1 = the ad is stitched with the audio content.
`nvol`	Audio	Web, App	integer	Yes	Yes	Volume normalization mode: 0 = none, 1 = ad volume average normalized to content, 2 = ad volume peak normalized to content, 3 = ad loudness normalized to content, 4 = custom volume normalization.
`companiontype`	Audio	Web, App	integer[]		Yes	Supported companion ad types, where 1 = static resource, 2 = HTML resource, 3 = iframe resource. Repeat the parameter for each value.
`bidFloor`	Video, Audio	Web, App	float	Yes	Yes	Minimum bid for this impression expressed in CPM.
`bidfloorcur`	Video, Audio	Web, App	string			Currency for the bid floor, using ISO-4217 alpha codes. Bids are transacted in USD.
`cur`	Video, Audio	Web, App	string[]			Allowed currencies for bids on this request, using ISO-4217 alpha codes. Bids are transacted in USD.
`tmax`	Video, Audio	Web, App	integer		Yes	Maximum time in milliseconds the exchange allows for bids to be received, including Internet latency, to avoid timeout.
`instl`	Video, Audio	Web, App	integer			Whether the ad is interstitial, where 0 = not interstitial, 1 = interstitial or full screen.
`secure`	Video, Audio	Web, App	integer			Flag indicating whether the impression requires secure HTTPS creative assets and markup, where 0 = non-secure, 1 = secure.
`ssai`	Video, Audio	Web, App	integer			Indicates whether server-side ad insertion is in use and its impact on asset and tracker retrieval, where 0 = status unknown, 1 = all client-side, 2 = assets stitched server-side but tracking fired client-side, 3 = all server-side.
`gpId`	Video, Audio	Web, App	string			Global Placement ID for the ad slot, passed through to buyers as the impression's placement identifier.

Preferences & Protection rules:

We support blocklist at advertiser domain and ad category level.
We support minimum bid floor on the adUnitId level.

Please contact the Account Management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.

GDPR compliance:

_If the users are from GDPR or any other privacy-regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Vendor ID	Vendor Name
58	33Across
617	Onfocus (Adagio)
50	Adform A/S
793	Amazon Advertising
32	Xandr, Inc.
143	Connatix Native Exchange Inc.
24	Epsilon
91	Criteo SA
84	Eskimi
755	Google Advertising Products
10	Index Exchange Inc.
333	InMobi Pte Ltd
910	Insticator
131	ID5 Technology SAS
109	LoopMe Limited
241	OneTag Limited
69	OpenX
76	Pubmatic, Inc
1043	TypeA Holdings Ltd
52	Magnite, Inc
157	Seedtag Advertising S.L
80	Sharethrough, Inc
104	Sonobi, Inc
13	Sovrn, Inc
23	Nexxen Inc.
36	Nexxen Group LLC
45	Equativ
1126	Microsoft Advertising
128	BIDSWITCH GmbH
528	Kayzen
130	NextRoll, Inc.
82	Smaato, Inc.
512	Verve Group Europe GmbH

Supported Countries (as of Jan 2026):

Country Name	Alpha-2 code	Alpha-3 code
Albania	AL	ALB
Argentina	AR	ARG
Australia	AU	AUS
Austria	AT	AUT
Azerbaijan	AZ	AZE
Bahrain	BH	BHR
Belgium	BE	BEL
Bosnia and Herzegovina	BA	BIH
Botswana	BW	BWA
Brazil	BR	BRA
Bulgaria	BG	BGR
Canada	CA	CAN
Chile	CL	CHL
Colombia	CO	COL
Costa Rica	CR	CRI
Croatia	HR	HRV
Cyprus	CY	CYP
Czechia	CZ	CZE
Denmark	DK	DNK
Ecuador	EC	ECU
El Salvador	SV	SLV
Estonia	EE	EST
Finland	FI	FIN
France	FR	FRA
Georgia	GE	GEO
Germany	DE	DEU
Greece	GR	GRC
Guatemala	GT	GTM
Honduras	HN	HND
Hong Kong	HK	HKG
Hungary	HU	HUN
India	IN	IND
Indonesia	ID	IDN
Ireland	IE	IRL
Israel	IL	ISR
Italy	IT	ITA
Japan	JP	JPN
Kuwait	KW	KWT
Latvia	LV	LVA
Lithuania	LT	LTU
Luxembourg	LU	LUX
Malaysia	MY	MYS
Maldives	MV	MDV
Malta	MT	MLT
Mexico	MX	MEX
Moldova	MD	MDA
Mongolia	MN	MNG
Morocco	MA	MAR
Netherlands	NL	NLD
New Zealand	NZ	NZL
Norway	NO	NOR
Oman	OM	OMN
Panama	PA	PAN
Peru	PE	PER
Philippines	PH	PHL
Poland	PL	POL
Portugal	PT	PRT
Puerto Rico	PR	PRI
Qatar	QA	QAT
Romania	RO	ROU
Saudi Arabia	SA	SAU
Serbia	RS	SRB
Singapore	SG	SGP
Slovakia	SK	SVK
Slovenia	SI	SVN
South Africa	ZA	ZAF
South Korea	KR	KOR
Spain	ES	ESP
Sweden	SE	SWE
Switzerland	CH	CHE
Taiwan	TW	TWN
Thailand	TH	THA
Turkey	TR	TUR
United Arab Emirates	AE	ARE
United Kingdom	GB	GBR
United States	US	USA
Uruguay	UY	URY
Uzbekistan	UZ	UZB
Viet Nam	VN	VNM

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.

Additional resources:

Reporting: https://documentation.insticator.com/docs/analytics-date-range
How to establish the appropriate format specifications for CTV bundles. - https://iabtechlab.com/wp-content/uploads/2020/08/IAB-Tech-Lab-OTT-store-assigned-App-Identification-Guidelines-2020.pdf